Search Engine Optimization is the process of optimizing the content and the reach of your website so that your pages appear at the top of a search engine result for a specific set of keywords. Ultimately, the goal is to attract visitors to your website when they search for products, services or information related to your business. SEO can be viewed as a set of best practices for good digital marketing. It enforces the need for a well-constructed and easy-to-use website, valuable and engaging content, and the credibility to other websites and individuals to recommend you by linking to your site or mentioning it in social media posts.
The different SEO techniques that you can use to optimize your website are as follows: On Page Optimization: The first thing you can do on a website page is to optimize it for keywords. For example, you can include a particular keyword at a density ratio of 2-3% in your web page; you can also use that keyword in the file name, the title of the page, the Meta description, along with utilizing the keyword in the title of the page.
Off Page Optimization: This kind of optimization should be done by getting back links from other relevant websites. For instance, you can optimize your page by seeking one-path back links from websites with a higher positioning, and to ensure that the link includes your keyword in the anchor content. This would bring not only quality back links but as well as odds of higher positioning.