Like SEO, Social Media Optimization plays an important role in the success of your website or business promotion. SMO is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate publicity.
SMO is similar to SEO in which the goal is to drive traffic to your website.
It includes creating profiles on social media networks about your business/website such that members of that network can view and share your profile/page with others. For instance, you have a blog, the best way to promote it is to create a Facebook, Twitter, Instagram and LinkedIn profile and offer important information with individuals that might be interested in your work. This can work as a gateway to acquire a large audience and generate traffic to your website without spending a penny. All you need to do is choose the right social media channel for your business/website.